August split the two jobs, with Josh leading save efficiency and Colleen leading absolute reach. September saw both accounts improve on both fronts, and the save efficiency flipped back to Colleen. Colleen owns absolute reach and total saves, carried by two reaction posts that reached 216K and 93K and saved 162 between them, lifting her save rate to 0.53 per 1K. Josh's candidate listicles tripled his saves to 31 and drove his best follower month yet. The portfolio read is simple: the reaction-and-listicle format now reaches and saves on both feeds, and the save engine has gone from a trickle to a flood.
| Account | Posts | Impressions | Avg imp./post | Engagements | Saves | Saves / 1K imp | New followers |
|---|---|---|---|---|---|---|---|
| Colleen Gallagher | 19 | 357,162 | 18,798 | 2,157 | 191 | 0.53 | +269 |
| Josh Potter | 8 | 81,499 | 10,187 | 481 | 31 | 0.38 | +147 |
| Combined | 27 | 438,661 | 16,247 | 2,638 | 222 | 0.51 | +416 |
Colleen's save rate is lifted by the leaked "Traits to Avoid" reaction (127 saves on 93K) and dragged slightly by the 216K "I am speechless" post (35 saves, 0.16 per 1K). Josh's rate is carried by two candidate listicles that earned 14 saves each. Portfolio save rate nearly doubled from 0.28 in August to 0.51.
Colleen contributed 81% of combined impressions, up from 72% in August, on the back of two viral reaction posts. Josh held a steady 19%.
Colleen led saves at 86%, carried by the leaked-list reaction's 127 saves. Josh's 14% came from just 8 posts, a healthy per-post rate but a smaller absolute total this month.
The reaction and listicle formats are the proven reach engine on both feeds. Colleen's "I am speechless" (216K) and "Traits to Avoid" reaction (93K), plus Josh's "4 things I never judge" (45K) and AI-resume post (23K), together drove 86% of all combined reach. Every one of them opened on a real artifact or a numbered promise, not a company announcement.
Save volume went from a trickle to a flood. The portfolio booked 222 saves, up 7x from August's 31, almost entirely from posts that hand the reader something to keep: Colleen's itemized leaked-list breakdown and Josh's numbered candidate listicles. The content that gives the reader a checklist is the content that gets bookmarked.
The October priority is converting viral reach into saved intent. The single biggest post of the month, Colleen's 216K "I am speechless," earned only 35 saves because nothing saveable followed it. Every high-reach post should be paired within 72 hours with a same-theme breakdown or listicle, so the borrowed attention converts before it cools, on both accounts.
Colleen added +269 (2,464 to 2,733), a 10.9% gain and her strongest month, climbing steadily and stepping up around the two viral reaction posts. Josh added +147 (1,213 to 1,360), a 12.1% gain and by far his best month, with a sharp step-up the day the "4 things I never judge" post landed (Sep 14 to 15). Combined, the portfolio added 416 followers and crossed 4,000.
Ranked across both accounts.
Ranked across both accounts.
The four biggest posts of the month all opened on something concrete the reader could inspect: Colleen reacting to a screenshot and a leaked internal list, Josh promising a numbered list of things he never judges and reasons candidates get ghosted. None needed a company announcement or an event. Abstract or company-facing posts stayed under 2K on both feeds.
The highest-reach post of the month (Colleen's 216K "I am speechless") earned 35 saves, while the 93K leaked-list reaction earned 127 because it itemized four specific practices. Josh's 45K and 23K listicles earned 14 each on the strength of their numbered structure. Across both accounts, the posts that hand the reader a checklist are the ones that get bookmarked.
Colleen's 216K "I am speechless" reached more than twice as many people as any other post but converted only 0.16 saves per 1K, because nothing saveable followed it on the same theme within a few days. That 72-hour follow-up is again the single clearest missed play across the portfolio.
These two formats drove 86% of combined reach and nearly all of the 222 saves. Lock one reaction post a week into Colleen's calendar (a real screenshot with an itemized breakdown) and 2 to 3 numbered candidate listicles a week into Josh's. These are the proven reach-and-save engines on each feed and they should anchor both calendars.
The biggest post on either feed under-converted on saves: Colleen's 216K "I am speechless" earned just 35. When either account lands a viral reach post, follow it inside three days with a breakdown or listicle the same reader would bookmark on the identical theme. Convert the borrowed attention into saved intent while it is still warm, on both feeds.
The portfolio left reach on the table through process gaps, not content. Two of Colleen's scheduled posts failed to deliver (0 and 1 impressions) and were reposted a day late, and all 8 of Josh's posts clustered into a 16-day window. Verify every scheduled post actually publishes, and get Josh to a steady 3 posts a week across the whole month so neither account depends on a single run.